The insurance shopping trends in 2023 are evolving in response to changing consumer behaviors, advancements in technology, and industry developments. Today's customers want more than just a great rate on their insurance policies - they want a trusted local agent who will spend time getting to know their situation and recommend the right coverages. Now more than ever it's essential to have a hyper-local digital presence to be found by searchers. Here are four key shopping trends we are seeing so far in 2023:
1) Online and Digital Experience: Consumers increasingly prefer to research and purchase insurance policies online. Insurance companies have been investing in user-friendly websites and mobile apps to provide a seamless digital experience.
2) Personalization: Customers now expect more personalized insurance offers and services. Insurers are leveraging data analytics and AI to understand customer needs better and offer tailored coverage options.
3) Price Comparison and Aggregator Websites: Consumers are using price comparison websites and aggregator platforms to compare insurance policies quickly. These platforms allow users to compare multiple insurance providers' offerings side by side, promoting transparency and informed decision-making.
4) Customer Service and Support: High-quality customer service is a critical factor in attracting and retaining customers. Insurance companies are investing in chatbots, virtual assistants, and 24/7 customer support to enhance their services.
Today's customers demand a better insurance shopping experience. Introz helps agents create a hyper-local digital profile that positions them to be found when consumers are shopping. Our platform gives you a winning website, high-ranking Google business listing, AI-assisted blog creator and so much more. Take your digital profile to the next level with Introz. Contact us or schedule a demo to see how simple and cost-effective our solution can be for your business.